Whether you’re hosting a high-end event or want to draw attention to your luxury products, a unique, luxury brochure is the way to go. However, there are three pillars that need to be ticked off before you can expect your print to leave a positive impression – photography, design and the printing technique.
Choosing the right promotional items can be difficult if you have a limited budget or time to order them. The best option is to start by outlining your marketing goals and campaign objectives, then look at the types of materials you need. This could include printed flyers and posters to raise awareness, or branded mugs and water bottles for a corporate wellness event.
Digital printing is a cost-effective option for small runs of products, and it works well if your design has a lot of detail or you want a photographic print. However, it’s important to note that when viewed very closely printed elements may appear slightly pixelated. This is because digital printing uses individual dots of base colors to achieve the final result. However, at typical viewing distances this is hardly noticeable.
Screen printing is a longer-term investment, but it offers superior quality for larger run products and is suitable for designs with thick layers of color. It’s also good for creating photo-realistic images and logos.
A promo video is an effective way to grab your audience’s attention, showcase your brand, and communicate vital information like discount codes, dates of events, or deadlines for a sale. Depending on the type of content, you can either shoot on location or on a studio set to make your video production as professional as possible.
The team at the best custom printing company in Orlando can help you find the best print and promotional item options to suit your needs. Contact Orlando Printing Services today to discuss your project.